What is the term for the process of creating, communicating, and delivering value to customers while managing customer relationships in ways that benefit the organization and its stakeholders?

Marketing refers to the process of​ creating, communicating, and delivering value to customers while managing customer relationships in ways that benefit the organization and its​ stakeholders.

Marketing is a huge part of a company, they are the people who make sure items are in the face of the right consumer, at the right time and, at the right price point. By creating value within the brand the marketing team helps drive sales, turn profit and gain new consumers.