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Business, 28.07.2019 11:00, spers008278

The fourth step of the marketing research approach is to

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Business, 24.06.2019 03:00, Thania3902
Small companies do not have a need for marketing research. typically call in specialized marketing consultants and marketing research organizations to take charge of a whole project. do not use marketing information systems. depend on their salespeople or managers to conduct marketing research. typically have a separate marketing research department to plan and manage research projects.
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Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach? multiple choice define the problem. collect relevant information. develop findings. develop the research plan. take marketing actions.
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Palmer inc. recently changed its promotional strategies for marketing the products. the marketing team at palmer has been asked to evaluate the target market and the marketing mix elements to find ways to improve the effectiveness of the marketing strategies. since the firm already knows the purpose of its research, the next step in the marketing research process is to:
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