What are the ten main parts of a marketing plan?

1) Market Research - collect and organize data about the market you need to service
2) Target Market - find the correct market for your product or service
3) Product - know your product and how it relates to the customer base you are wanting to serve
4) Competition - know your competition and how you can be unique 
5) Mission Statement - combine above and write a statement about who you are selling to, what you are selling and how you are different from your competition
6) Market Strategies - what are your marketing and promotion strategies, consider a lot of options
7) Pricing, Positioning and Branding - combine above to establish strategies for pricing, positioning and having a well known brand.
8) Budget - budget what you can and can't afford in terms of advertising, outsourcing 
9) Marketing Goals - what are your goals and make sure you can put those into numbers (quantitate) 
10) Monitor Your Results - test and analyze, see what is working, fix what needs to be fixed