In which step of the marketing research process does exploratory, descriptive, and causal research each fulfill different objectives. question 20 options: step 1 step 2 step 3 step 4

The answer is "Step 1".

Marketing Research refers to the capacity that connections the purchasers, clients, and open to the advertiser through data.  

The initial phase in any marketing research study is to characterize the issue, while considering the motivation behind the investigation, the significant foundation data, what data is required, and how it will be utilized in basic leadership. This stage includes exchange with the chiefs, interviews with industry specialists, investigation of optional information, and, maybe, some subjective research, for example, focus groups.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation: