Is when your company makes an effort to actively control and shape your brand image with your target market.
a. market penetration
b. market segmenting
c. data mining
d. market positioning

"Market positioning" is when your company makes an effort to actively control and shape your brand image with your target market.

Market Positioning alludes to the capacity to impact consumer observation with respect to a brand or item in respect to contenders. The objective of market positioning is to set up the picture or personality of a brand or item so shoppers see it with a specific goal in mind.  

Market repositioning is the point at which an organization changes its current image or item status in the commercial center. Repositioning is typically done due to declining execution or significant shifts in the environment.

turnover

the amount of money taken by a business in a particular period.