Among the fundamental changes to marketing and business practice in today's economy is the dramatic increase in the availability of information. this increase in information has created a shift in the balance of power in the supply chain. who now holds most of the power in today's economy? select one: a. wholesalers b. manufacturers c. customers d. service providers e. retailers

Adrawback of short-term contracting as an alternative to making a component in-house is thata. it is the most-integrated alternative to performing an activity so the principal company has no control over the agent. b. the supplying firm has no incentive to make any transaction-specific investments to increase performance or quality. c. it fails to allow a long planning period that individual market transactions provide. d. the buying firm cannot demand lower prices due to the lack of a competitive bidding process.