People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. as a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this market.

Employee engagement is considered a key workplace attitude that can us to understand how an organization is doing. engaged employees can be described as those that "give their all" at work. this activity is important because it will you recognize some of the factors that contribute to, and some of the outcomes of, employee engagement. as a manager, this knowledge will you to foster a work environment where your employees are more engaged. the goal of this exercise is for you to demonstrate your understanding of the factors and outcomes of employee engagement. for each factor listed below, decide whether it is a factor that increases employee engagement, a factor that decreases employee engagement, or an outcome of employee engagement.

Bella is the new president of first edition, a group dedicated to the promotion of english literacy in first-generation immigrant communities. in the two years that have passed since bella took the position, the organization's members have become more passionate about their mission and intensified their activities—they put in long hours teaching children to read, promoting the program to parents, and soliciting donations. bella's strength is in her ability to inspire others and make them believe that they are part of something greater than themselves. which term best captures bella's leadership style? a. transactional b. transformational c. legitimate authority d. absolute authority

Discuss how the resource-based view (rbv) of the firm combines the two perspectives of (1) an internal analysis of a firm and (2) an external analysis of its industry and its competitive environment. include comments on the different types of firm resources and how these resources can be used by a firm to build sustainable competitive advantages.