Dole targeted its audience with the idea that "dole fruit bowls are fun to eat, healthy, and great on the go." this was a deviation from its traditional strategy of focusing on recipes. dole's "life is sweet" campaign represents which step of designing and executing a successful advertising program?

The step of designing and executing a successful advertising program that Dole is in, is the messaging. This is the stage where in they are likely to execute of sending a message to their audience in means of telling what they are or share an information regarding about the product that they are advertising.

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.