Sunny pet supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. what type of segmentation does sunny pet supplies use?

There are four types of market segmentation

1.      Demographic – segments a population based on age, gender, size of family, earnings, work, religion, ethnic race, and nationality.

2.      Behavioral –segments on the basis of their behavior, usage and decision-making pattern.

3.      Psychographic - uses people’s lifestyles, their activities, and interests

4.      Geographic  - uses location as basis

From the given definitions, Sunny Pet uses the demographic type of segmentation.