Kendra is taking a backpacking trip across europe. she wants to make sure that the backpack she chooses is the best one for her adventure, so she is spending a considerable amount of time comparing alternatives to make sure she selects the best one. for kendra, this backpack represents what type of product?

Shopping. To make shopping a worthwhile experience one need to make sure that he has been offered the best item/service available for the amount of money he/she is willing to spend in order to fulfil a desired need; This is all what a shopping experience is all about. Kendra is probably making sure that the backpack contains all the necessary compartment and also very durable for the journey, so there is the need to look through every other backpack in order to choose the best one.