Describe an advertisement you've seen that uses a desire based marketing message. what desire does this ad appeal to? (2-4 sentences.) tip: this can be any type of ad, such as a tv commercial, a radio ad, a magazine ad, a billboard, an internet ad, or another type of ad.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.