The making ethical decisions box "should you stay or should you go? " addresses a dilemma worthy of consideration. it describes:

It describes the ethical decision, which needs consideration, of an employee leaving his failing company and starting his own and progressing to a level where they are competing with their previous employers.
The box states an environment where a company is faltering and an employee has an idea who goes independently to make business of same kind a successful one. Being in the same business the employee has a choice of contacting the previous customers directly, the box asks the learners to see its ethical aspects as well as consequences and choices.

answer; societal marketing;