[Integrated Marketing Communications Quiz] 1. The most familiar and visible element of the promotion mix is [ Advertising]
2. Which of the following is a limitation to advertising? [ It lacks persuasiveness among consumers.]
3. Neal received a postcard from his favorite hotel [ Direct marketing]
4. The purpose of integrated marketing communication is to [ Deliver a consistent message about the organization or brand through multiple channels.]
5. Which of the following is not a factor that is changing the face of today's marketing communications? [ Mass marketing is becoming more attractive to customers.]
6. Ellen went to play golf last week at her favorite course. [ Guerilla]
7. Which of the following is not a benefit of using advertising to promote a product or service? [ Is personal and persuasive]
8. Integrated marketing communication includes all of the following components except [ Mass marketing]
9. The new marketing communications world is applying the use of [ More television commercials aired during popular shows and events.]
10. Employees from Monica's favorite restaurant were at the mall handing out coupons for a free sandwich. [ Sales promotion]

Suppose that xtel currently is selling at $40 per share. you buy 500 shares using $15,000 of your own money, borrowing the remainder of the purchase price from your broker. the rate on the margin loan is 8%. a. what is the percentage increase in the net worth of your brokerage account if the price of xtel immediately changes to (a) $44; (b) $40; (c) $36? (leave no cells blank - be certain to enter "0" wherever required. negative values should be indicated by a minus sign. round your answers to 2 decimal places.) b. if the maintenance margin is 25%, how low can xtel’s price fall before you get a margin call? (round your answer to 2 decimal places.) c. how would your answer to requirement 2 would change if you had financed the initial purchase with only $10,000 of your own money? (round your answer to 2 decimal places.) d. what is the rate of return on your margined position (assuming again that you invest $15,000 of your own money) if xtel is selling after one year at (a) $44; (b) $40; (c) $36? (negative values should be indicated by a minus sign. round your answers to 2 decimal places.) e. continue to assume that a year has passed. how low can xtel’s price fall before you get a margin call? (round your answer to 2 decimal places.)

Ineed this asap miguel's boss asks him to distribute information to the entire staff about a mandatory meeting. in 1–2 sentences, describe what miguel should do.

(a) what was the opportunity cost of non-gm food for many buyers before 2008? (b) why did they prefer the alternative? (c) what was the opportunity cost in 2008? (d) why did it change?