Wells converting makes custom paper for books and magazines and uses a job order cost system. each day, wells produces 500 pounds of paper; each period, wells produces 10 tons of paper; each year, wells produces 40 tons of paper. in addition, wells takes on about 200 jobs per year. at what point should wells determine its unit cost?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.