The Change Path Model provides thorough instructions for enacting change that should be followed closely to ensure success. True False

Jared harless shattered his elbow in a snowboarding accident and decided to visit a doctor at smith union hospital for treatment. in most large organizations, several people are responsible for the buying decisions. these buying-center participants can include employees who have a formal role in purchasing decisions (i. e., the purchasing or procurement department), members of the design team for a new product, top managers, and employees who will be using the item being purchased. these employees are likely to play different roles in the buying process. vendors must understand these roles and adapt the marketing process appropriately for different individuals and for the buying center as a whole.

Assume that the governance committee states that all projects costing more than $70,000 must be reviewed and approved by the chief information officer and the it senior leadership team (slt). at this point, the cio has the responsibility to ensure that management processes observe the governance rules. for example, the project team might present the proposed project in an slt meeting for a vote of approval. what does this scenario illustrate about organizational structure?

When cell phones were first entering the market, they were relatively large and reception was undependable. all cell phones were essentially the same. but as the technology developed, many competitors entered, introducing features unique to their phones. today, cell phones are only a small fraction of the size and weight of their predecessors. consumers can buy cell phones with color screens, cameras, internet access, daily planners, or voice activation (and any combination of these features). the history of the cell phone demonstrates what marketing trend?