Global Market Entry This activity is important because as world trade has grown, more companies have entered the global market. Once a firm decides to enter the global market, it must choose which means of market entry is the most appropriate. The global market entry strategies vary greatly on the dimensions of financial commitment, risk, marketing control, and profit potential. The goal of this exercise is to demonstrate your understanding of the different types of global market entry strategies: exporting. licensing. joint venture, and direct investment. Roll over each company name to read the description of the firm's strategy, then drop it onto the correct global market entry strategy within the graphic. Yoplait Moodmatcher lipstick McDonald's Ericsson and CGCT Boeing Nissan Indirect Exporting Direct Exporting Licensing Franchising Joint Venture Direct Investment Reset Global Market Entry This activity is important because as world trade has grown, more companies have entered the global market. Once a firm decides to enter the global market. It must choose which means of market entry is the most appropriate. The global market entry strategies vary greatly on the dimensions of financial commitment, risk, marketing control, and profit potential. The goal of this exercise is to demonstrate your understanding of the different types of global market entry strategies: exporting, licensing joint venture, and direct investment. Roll over each company name to read the description of the firm's strategy, then drop it onto the correct global market entry strategy within the graphic. Yoplait Moodmatcher lipstick McDonald's Ericsson and CGCT Boeing Nissan Indirect Exporting Direct Exporting Licensing Franchising Joint Venture Direct Investment Reset Prev 1 of 1 Next A 80 F3 000 000 4 F6 FB A $ 4 % 5 2 3 & 7 6 8 B