A video production firm plans to hire a new creative director. Several applicants have the necessary technical skills. The hiring manager is now viewing the digital portfolios submitted by the applicants to determine which one should be offered an in-person interview for the creative director role. This is a:

What is the difference between a public and a private corporation?

Each month, business today publishes a news piece about an innovative product, service, or business. such soft news is generally written by a freelance business writer and is known as a

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.