A travel agent wants to own her own business. She is researching the business opportunities that exist if she specializes in booking cruise ship vacations When 100 potential customers were surveyed, they provided the following responses:
• 30% would book air flights (additional cost would be $400)
• 20% would book rental cars (additional cost would be $100)
• 20% would book extended stays in a hotel before or after the cruise (additional cost would be $300 per customer)
• 60% would book shore excursions (additional cost averages $300 per passenger)
The customers reported they are willing pay this much more for add-ons to the cost of a cruise:
• $200 or less: 20%
• $200-$300: 40%
• $300-$400: 30%
• $400 or more: 10%
Which cruise add-on should be promoted from a revenue perspective?
non