Match the four steps of formal market research on a new shampoo with the examples of scenarios for each of these stages or steps.
1. Define a problem
2. Develop a plan for the research
Conduct phone survey to find out
when respondents last switched
shampoos and why
Create a questionnaire to get more
specific information about what people
look for when buying shampoo
Analyze the data you have
gathered to determine what needs are
not being met by the current products in
the market
Read secondary data on customer
preferences and send a questionnaire by
email to 500 potential buyers.
3. Conduct the research
4. Interpret results and create an action plan

Which statement below best describes george waring's approach to solving the problems of water-borne illness? a. waring is going with his "gut," because he believes that instincts and emotions are the best guides for action. b. waring efficiently and thoroughly lays out the case for why the problems are too large and overwhelming to be solved: people should just move out of cities back to their farms. c. waring has gathered the testimonies of people who live in densely populated areas in order to learn how they themselves have solved their problems. d. waring exhibits the industrial age's increased respect for and reliance on science and the scientific method.

In a team environment, a coordinator is? a person with expert knowledge or skills in a particular area the team needs. a good listener who works to resolve social problems among teammates. a leader who team members focus on their tasks. a good networker who likes to explore new ideas and possiblities.

(select all that apply) examples of email use that could be considered unethical include denying receiving an e-mail requesting that you work late forwarding a chain letter asking for donations to a good cause sending a quick message to your friend about last weekend sending your boss the monthly sales figures in an attachment setting up a meeting with your co-worker sharing a funny joke with other employees