Business, 03.02.2022 23:40, alissa3329
DUE AT MIDNIGHT EST NEED ASAP PLEASE SOMEONE HELP Directions: Encoding, channels, decoding, and feedback are elements in the communication process. Read the following scenario. Then, using complete sentences, answer the questions that follow.
The Aflac duck pops up often in advertising. Most viewers just see a duck. People in the market for insurance, however, also learn a company name, Aflac. During the first four years of the Aflac duck campaign, Aflac sales doubled. Two of the three largest corporations, Walmart and UPS, began offering Aflac insurance.
-First Aflac commercial 2000
-Aflac commercial 2021
1) How do you think encoding is used to convey this message?
2) Identify channels that can be used to deliver this advertising message. Explain your answer.
3) Describe how decoding can be used to deliver this message.
4) Identify the feedback you see in this form of messaging.
6) How do you think the marketers of the Aflac knew the duck campaign was successful?
Answers: 3
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DUE AT MIDNIGHT EST NEED ASAP PLEASE SOMEONE HELP Directions: Encoding, channels, decoding, and feed...
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