4. Marketing & Sales4.1 IntroductionBegin with the fundamentals of your marketing plan. State target market segments you wish to penetrate, how you plan to achieve this (e. g. through retail, mail order, multi-level marketing, the Internet) and the period for capturing a specific percentage.4.2 Market Segmentation StrategyExplain your strategy for each segment you have described in section 3.2 (Market Segmentation and Target Market).4.3 Targeting StrategyIdentify your target customer group and create a demographic profile for each group that includes age, gender, income, location, education. Identify the targeting strategy to implement.4.4 Positioning StrategyDescribe the strategy you will use to position your product vis-à-vis competitors.4.5 Product / Service StrategyDescribe how your product/service has been designed and tailored to meet the needs of your target customer and how it will compete in your target market.4.6 Pricing StrategyHow do you plan to set prices? Upon examining the pricing strategy your competition is currently using, explain your pricing strategy and why it will be effective with your target customers.4.7 Distribution ChannelsDescribe your distribution strategy and explain why it is the best for your marketplace.4.8 Promotion and Advertising StrategyExplain how you intend to increase awareness of your product or service among potential customers.4.9 Sales StrategyExplain how and where you plan to sell and distribute your product or service.4.10 Sales ForecastsPrepare a month-by-month sales forecast for a projected twelve-month period.