Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research and analysis of buying behavior, recommend where improvement is needed and explain your position. Be sure to include traditional media choices that will hit the target audience, also consider Internet and digital marketing.

To be able to better compare stock performance within the same industry, similar companies are grouped into? a)market sectors b) industry blocks c) performance sectors d) average earning blocks

Suppose the following items were taken from the balance sheet of nike, inc. (all dollars are in millions.) 1. cash $ 2,316.7 7. inventory $ 2,245.6 2. accounts receivable 2,786.2 8. income taxes payable 80.3 3. common stock 2,841.1 9. equipment 1,783.8 4. notes payable 291.2 10. retained earnings 6,162.5 5. buildings 3,959.7 11. accounts payable 2,624.6 6. mortgage payable 1,092.3 perform each of the following. classify each of these items as an asset, liability, or stockholders’ equity, and determine the total dollar amount for each classification. (enter amounts in millions up to 1 decimal place, e. g. 45.5 million.) cash accounts receivable common stock notes payable buildings mortgage payable inventory income taxes payable equipment retained earnings accounts payable assets $ 13092 liability $ 4088.4 stockholders’ equity $ 9003.6 etextbook and media determine nike’s accounting equation by calculating the value of total assets, total liabilities, and total stockholders’ equity. (enter amounts in millions up to 1 decimal place, e. g. 45.5 million.) total assets = total liabilities + total stockholders’ equity

What is an example of a good stock to buy in a recession? a) cyclical stock b) defensive stock c) income stock d) bond