Please help! 1. The interest phase of a sales message should
flatter your audience. distract the audience with loads of complex data on your product.
provide support for whatever claims or promises you made in the attention section.
avoid any attempts at answering potential
objections.

2
John, an American, is having a meeting in China where he is attempting to obtain a Chinese company as a new customer. Which of the following is most likely to generate a positive response from the Chinese (a high-context culture)?

John gives a detailed description of all of the company's products.
John expresses his desire to start a long-term
relationship with the Chinese company. John looks the Chinese straight in the eye, and
gives a firm handshake.
John gets straight to the point of the sales pitch and avoids relationship-building efforts.

3. Which of the following would be the most desirable wording to use on a résumé?

I was in charge of a staff of six employees.
I supervised six employees.
was in charge of entire departmental staff.
Supervised staff of six employees.

4. In a proposal to install and monitor a security system,

statements such as "Our company has over 25 years of
Experience" should appear in which section?
introduction
body close

5. To paraphrase effectively,
avoid using any business language or jargon.

double-check your version against the original make sure that you haven't altered the meaning.
make sure that your version is the same length asto
or longer than the original
all of the above

6. If Ann says, "I'd be happy to help you find a new TV," but has a scowl on her face and is looking down at her cell phone,

you would think that she is eager to help you. think that she is not really happy about doing her job.
not notice the disparity in her verbal and nonverbal communication.
expect this kind of communication from a salesperson.

7.

An example of a specific purpose for a business message would be to

impart information to the audience.
inform employees about the new vacation policy.
persuade readers to take an action.
Obtain audience participation and collaboration.

8.
Which of the following would be the best wording in a marketing or sales message?

The NuForm desk chair is so comfortable that you won't want to go home from work.
The NuForm desk chair is designed to give your lower back the ultimate in support and to relieve pressure on your legs as well.
The NuForm desk chair supports your lower back and relieves pressure on your legs.
The incredibly handsome Nuform desk chair is
functional as well as impressive, it provides a great deal of lower back support.

9.
When choosing. you must take into account themessage you want to convey, the location of your audience, theneed for speed, and the formality of the situation..

a communication channel a communication purpose
what to wear
gestures and facial expressions

10.

The difference between formal proposals and other formal reports lies mainly in

the text. the introduction.

the prefatory parts.

the appendix.

11.

"Now that we've reviewed the problem, let's take a look at some solutions" is an example of

a poor transition. a good transition

between major sections of a speech. a small link between sentences or paragraph in a speech.

the kind of wording speech.

that should never appear in a

12.

Which of the following is the most effective close for a letter rejecting a job applicant?

If you have any questions about our decision, don't hesitate to call.
We hope that despite this rejection you will continue to frequent our establishments.
Again, we are very sorry that we cannot offer you a position at this time.
I wish you the best in your job search.
I am sure you will find a match for your skills and interests.

13. The categories of routine replies and positive messages include all of the following except

granting requests for information and action. granting claims and adjustments.
refusing requests.
Sending goodwill messages.