Plan the organization of messages. For the situations , imagine what the audience reaction might be and whether a direct or an indirect organizational plan would be better. Explain your answers.
Identify general-purpose statements and communication objectives for several situations.
Read the following situations and write a general-purpose statement and a specific communication objective—the results you want—for each.
As the manager of a small retail clothing store, you write an email to let employees know they’re getting a $1 per hour wage increase.
As the assistant manager of a movie theater, you write an email to tell a customer you found the earring she lost the night before.
As a newly hired advertising director, you write an email to the president of the company requesting a 10% increase in your advertising budget.
As a CEO, you write a blog post on your investor website about your company’s falling stock price.
As a marketing manager, you write a letter to customers announcing a new product that will be available in your store starting next month.
As a student, you write a letter to your college newspaper editor about the increase in tuition costs.
As a warehouse manager, you write an email to an employee about the facility being left unlocked last night.

2. the external environment (connect)choose whether each example belongs in the general, task, or internal environment. exampleenvironmenta worldwide recession task environment / general environment / internal environmentlocal mothers asking their community grocery store to carry no-salt cheerios-type cereal for their babies task environment / general environment / internal environmentchoose the phrase that best completes the following sentence. the relationship between the task environment and the general environment is best described as: a one-way system: changes in the task environment affect the general environment, but changes in the general environment do not affect the task environment. an open system: changes in the task environment affect the general environment, and changes in the general environment affect the task environment. a one-way system: changes in the general environment affect the task environment, but changes in the task environment do not affect the general environment. a closed system: changes in the general environment do not affect the task environment, and changes in the task environment do not affect the general environment.©bloomberg via getty imagesmanagement in the newsin april 2010, the explosion of british petroleum’s (bp) deepwater horizon oil drilling rig and the accompanying oil spill dramatically changed the external environment in which all oil companies operate. the explosion released more oil than any other accidental spill in history and had a huge impact on the waters and surrounding communities of the gulf coast. the conditions that led to the spill, the attempts to stop the spill, and the clean-up and aftermath of the spill prompted debates in the u. s. senate, concern on wall street, and attention from companies all over the world. match each oil spill event with a specific dimension of the general environment. eventgeneral environment dimensionbp stock prices falling 25% during the first month after the oil spill oil seeping into pelican nesting grounds, which will place the brown pelican back on the endangered species list people moving from louisiana to oklahoma to avoid the effects of the spill