Xavier needed a new business credit card. After evaluating many choices, he decided to sign up for an American Express Delta Air Lines card. Within a few moments of his online signup and approval, Xavier received two emails.
The first email included his account information and a link to take a survey to give feedback about his account sign
up experience. The second email pointed him to a social media video that walked him through his new benefits,
showed him how to navigate the website, answered basic questions a new customer may ask, and showed him
how to sign up for account alert emails. American Express's marketing team created an easy way to reinforce a
customer's "purchase" decision. Which IMC tools were used to facilitate this process?
a

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.

answer; descriptive statistics;

answerattainable;