The process of defining, dividing, and subdividing a large homogeneous market into clear identifiable segments having similar needs, wants, or demand characteristics is identified as

Which of the following statements accurately describes how costs and benefits are calculated?

Alpha industries is considering a project with an initial cost of $8 million. the project will produce cash inflows of $1.49 million per year for 8 years. the project has the same risk as the firm. the firm has a pretax cost of debt of 5.61 percent and a cost of equity of 11.27 percent. the debt–equity ratio is .60 and the tax rate is 35 percent. what is the net present value of the project?

What two things do you consider when evaluating the time value of money