Rational and Normative modes of decision making are used. Then intuition or gut feeling also play a role in this process. How does a manager, making decisions in real life situation, strike a balance between these modes to make quick but right decisions.

An important source of public scrutiny is "watchdogs." these are: the efforts of a firm's competitors, including how often the competitors attack the firm's strategies. taxpayer-supported government agencies that limit a firm's ability to compete in foreign markets. companies designated by the government to only produce products that support the government defense program. socially conscious groups that make it their mission to measure the social responsibility levels of businesses, and provide consumers with their opinions about the level of corporate responsibility of various companies.