Business
Business, 25.11.2021 14:00, jlchandl

A television ad for sports equipment shows a woman in a bathing suit playing volleyball on the beach. Posttesting showed that there was low brand recall, even though the ad had high stopping power. Which component should be evaluated to improve the effectiveness of the ad

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Answers: 3

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A television ad for sports equipment shows a woman in a bathing suit playing volleyball on the beach...

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