n the event of a crisis, your company should be ready to respond immediately by appointing a crisis team of five to seven employees who are responsible for executing the crisis management plan. This team will be responsible for implementing the plan and communicating important information internally. The CEO and PR director should handle external communication. All of these details should be outlined in the crisis management plan, which is clearly a critical preparatory step.

Jaguar has full manufacturing costs of their s-type sedan of £22,803. they sell the s-type in the uk with a 20% margin for a price of £27,363. today these cars are available in the us for $55,000 which is the uk price multiplied by the current exchange rate of $2.01/£. jaguar has committed to keeping the us price at $55,000 for the next six months. if the uk pound appreciates against the usd to an exchange rate of $2.15/£, and jaguar has not hedged against currency changes, what is the amount the company will receive in pounds at the new exchange rate?