Business, 24.11.2021 18:30, pedro48

Outline the broad marketing logic by which the business unit hopes to achieve its marketing objectives and the specifics of target markets, positioning and marketing expenditure levels. It outlines specific strategies
for each marketing mix element and explains how each response to the threats, opportunities and critical
issues spelled out earlier in the plan.

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Outline the broad marketing logic by which the business unit hopes to achieve its marketing objectiv...