Generation X (Gen X) consists of those 66 million Americans born between 1965 and 1980. Gen X tends to be less materialistic than other cohorts, valuing experiences over possessions. Gen X parents often put family first, over career and other pursuits. Of the recent generational cohorts, Gen X is the most skeptical about marketing, but does tend to become very brand loyal over time. Millennials (Generation Y or Gen Y) consists of those 75 million Americans born between 1981 and 1996. Millennials view digital technology as a fundamental part of life since they are the first generation to grow up with computers, mobile phones, and social media. Millennials tend to be more frugal, connected, and impatient than other cohorts. Millennials look for authenticity and value from marketers and brands.
Generation Z (Gen Z) consists of those 80 million Americans born between 1997 and 2012. These consumers take Wi-Fi, smartphones, and digital media for granted since they have never known life without digital connectivity. Gen Z blends the online and offline worlds seamlessly in both their social and their consumer worlds. Like the youth generations before them, Gen Z tends to be fickle and not brand loyal.
Given the profiles of the three generational cohorts, which cohort do you recommend targeting?

Exercise 18-15 sheffield appliance center is an experienced home appliance dealer. sheffield appliance center also offers a number of services for the home appliances that it sells. assume that sheffield appliance center sells ovens on a standalone basis. sheffield appliance center also sells installation services and maintenance services for ovens. however, sheffield appliance center does not offer installation or maintenance services to customers who buy ovens from other vendors. pricing for ovens is as follows. oven only $790 oven with installation service 850 oven with maintenance services 970 oven with installation and maintenance services 990 in each instance in which maintenance services are provided, the maintenance service is separately priced within the arrangement at $180. additionally, the incremental amount charged by sheffield appliance center for installation approximates the amount charged by independent third parties. ovens are sold subject to a general right of return. if a customer purchases an oven with installation and/or maintenance services, in the event sheffield appliance center does not complete the service satisfactorily, the customer is only entitled to a refund of the portion of the fee that exceeds $790. assume that a customer purchases an oven with both installation and maintenance services for $990. (b) indicate the amount of revenue that should be allocated to the oven, the installation, and to the maintenance contract.

At cooly cola, we are testing the appeal of our new diet one cola. in a taste test of 250 randomly chosen cola drinkers, 200 consumers preferred diet one cola to the leading brand. assuming that the sample were large enough, the large-sample 95% confidence interval for the population proportion of cola drinkers that prefer diet one cola would be:

Mai and chuck have been divorced since 2012. they have three boys, ages 6, 8, and 10. all of the boys live with mai and she receives child support from chuck. mai and chuck both work and the boys need child care before and after school. te boys attend the fun house day care center and mai paid them $2,000 and chuck paid them $3,000. mai's agi is $18,000 and chuck's is $29,000. mai will claim two of the boys as dependents. she signed form 8332 which allows chuck to claim one of the boys. who can take the child and dependent care credit?