Albert, the Chief Marketing Officer for the University of Florida, is analyzing the market of high school graduates and is trying to determine where he needs to focus his marketing efforts in order to get more students to apply to UF. Albert has done some research and has learned the following things: 89% of the students are generally aware of the existence of the University of Florida, 70% of the students have a knowledge of the specific benefits of attending UF, 54% of the students are favorable toward UF, 46% of the students intend on applying to UF and 37% of the students actually apply to the University of Florida. With this data in mind, Albert should direct his efforts to: a. Making the application process easy to understand so that many students actually fill out the application
b. Advertise the ease of the application process so more students will intend on applying to UF.
c. Informational advertising describing the many benefits of attending UF.
d. Making the population of students more generally aware of the existence of the University of Florida
e. Creating advertising that will increase favorability toward UF