What does it mean for a company to have a competitive advantage? What power has social media granted companies that they had never had before?
What are the advantages of email marketing over traditional print advertisements?
What did the Sports England campaign, discussed in this unit, illustrate to marketers about the female demographic?
How does pay-per-click advertising work?
Critical Thinking Questions
Which do you think creates more of a challenge for marketers, multiculturalism or multigenerationalism? Explain.
Why do you think brand advocates willingly promote companies via social media? Explain.
Do you agree that our society is more of a melting pot where our cultures influence and change one another, or are we more of a tossed salad where different cultures coexist but remain independent from one another? How does this affect the job of a marketer or advertiser? Explain.
Do you think business practices will become standardized across cultures as the global marketplace continues to flourish? Why or why not?
Describe a generation gap that affects you personally.