BMG Music ran a direct TV campaign on a special anniversary album. Each album sold for $49.99 at retail. The company charged each customer with $7.99 for shipping and handling. The cost of producing the album was 45%. The Direct Marketing cost for the promotion were as follows: TV ad design costs are $85,000; to place the spots on air cost $750,000. It used a telephone call center to handle inbound telemarketing calls; process each order cost $3.50 per order. The Company sold 85,000 units. 1) What was the Unit dollar sale of each order?
2)What was the per unit cost of each order?
3)What was the per unit variable profit of each order?
4) What was the variable margin for each order?
5) What was the total dollar sales for the promotion?
6) What was the gross profit dollars for the promotion?
7) What was the total marketing direct costs?
8) What was the unit break even for the promotion?
9) What was the contribution profit ( operating profit) for the promotion?
10) What was the contribution margin for the promotion?
If BMG wants to pay out a 10% commission on sales to sales representatives , what would price be so they have to sell the record for without lowering the profitability?

Homestead jeans co. has an annual plant capacity of 65,000 units, and current production is 45,000 units. monthly fixed costs are $54,000, and variable costs are $29 per unit. the present selling price is $42 per unit. on november 12 of the current year, the company received an offer from dawkins company for 18,000 units of the product at $32 each. dawkins company will market the units in a foreign country under its own brand name. the additional business is not expected to affect the domestic selling price or quantity of sales of homestead jeans co. a. prepare a differential analysis dated november 12 on whether to reject (alternative 1) or accept (alternative 2) the dawkins order. if an amount is zero, enter zero "0". for those boxes in which you must enter subtracted or negative numbers use a minus sign.

Consider the local telephone company, a natural monopoly. the following graph shows the monthly demand curve for phone services and the company’s marginal revenue (mr), marginal cost (mc), and average total cost (atc) curves. 0 2 4 6 8 10 12 14 16 18 20 100 90 80 70 60 50 40 30 20 10 0 price (dollars per subscription) quantity (thousands of subscriptions) d mr mc atc 8, 60 suppose that the government has decided not to regulate this industry, and the firm is free to maximize profits, without constraints. complete the first row of the following table. pricing mechanism short run long-run decision quantity price profit (subscriptions) (dollars per subscription) profit maximization marginal-cost pricing average-cost pricing suppose that the government forces the monopolist to set the price equal to marginal cost. complete the second row of the previous table. suppose that the government forces the monopolist to set the price equal to average total cost. complete the third row of the previous table. under average-cost pricing, the government will raise the price of output whenever a firm’s costs increase, and lower the price whenever a firm’s costs decrease. over time, under the average-cost pricing policy, what will the local telephone company most likely do

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