cornelius owns grand games, a high-end store that retails games and toys that are handcrafted and carefully selected. cornelius targets customers who value artisanal work, such as backgammon sets made from reclaimed lumber by local crafters. there are several stores in the area that sell mass-made toys and games that are much cheaper. to compete, cornelius offers "game nights" where he sets up game boards and invites local teens and adults to take part in light-hearted competitions, where the winners receive a 10% discount on their next purchase. cornelius also takes custom orders for game pieces that his customers want, such as 12-sided dice or newly invented games. all of cornelius’s activities are aimed at giving grand games a sustainable competitive advantage through