![Business](/tpl/images/cats/ekonomika.png)
Business, 05.10.2021 14:00, coolcatbergmann
2 XYZ produce chocolate bars and sell them to supermarkets. Its bestselling
brand is ChocDelight. It is put in expensive packaging and is sold as a luxury
product. This bestselling chocolate bar has had high and steady sales for the
last five years, but recently sales have started to fall as it has now reached the
decline stage of the product life cycle.
a) What is meant by a 'brand'?
b) Identify two ways the business could react to the falling sales of the
chocolate bars.
c) Identify and explain two characteristics of the packaging of the
chocolate bars.
d) Identify and explain two possible reasons why XYZ's chocolate bars are
successful.
e) Do you think giving the chocolate bar a brand name was necessary for its
success? Justify your answer.
![answer](/tpl/images/cats/otvet.png)
Answers: 3
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Do you know the correct answer?
2 XYZ produce chocolate bars and sell them to supermarkets. Its bestselling
brand is ChocDelight....
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