Which of these is a principle of PACT? Use more than one testing method to measure ad effectiveness.

Show various forms of the same advertisement to different survey respondents to measure the ad’s effectiveness.

Select a small sample size for a survey to obtain a reliable measure of ad effectiveness.

When comparing two markets to measure an ad’s effectiveness, the markets should have different demographics.

Stella company sells only two products, product a and product b. product a product b total selling price $50 $30 variable cost per unit $20 $10 total fixed costs $2,110,000 stella sells two units of product a for each unit it sells of product b. stella faces a tax rate of 40%. stella desires a net afterminustax income of $54,000. the breakeven point in units would be

Because gloria's immediate concern was the perceived gender discrimination, she would be more concerned about than intent, resultsresults, intentstatistics, trendsrace, gendergender, race

Which of the following best explains why buying a house is more beneficial than renting? a. buying is a personal investment while renting involves giving money to the landlord. b. the monthly payments on a mortgage are generally lower than rent on an apartment. c. it's easier to sell a house than it is to get a landlord to break a rental agreement. d. housing prices can go up and down quickly in comparison to the level of rents.