Principles of Effective Sports and Entertainment Marketing in the 21st Century Text Questions How has technology fragmented the audience for sports and entertainment commodities?

Discuss how a fragmented audience is both a challenge and an opportunity for sports and entertainment marketers?

Discuss the relationship between competition and consumer expectations.

Explain the downside of social media for sports and entertainment marketers.

Discuss how 21st-century technology has increased entertainment options for consumers.

What do you think the sports and entertainment industry must do in order to compete with the seemingly infinite number of entertainment choices we have at our disposal?

Describe how social media has changed the fan experience. Is this a positive or negative change? Explain.

Describe how social media has changed sports and entertainment marketing.

How can sports and entertainment marketers avoid wear-out?

If you were in charge of marketing for a sports team or entertainer, how large a role would social media play in your marketing efforts? Explain.