Farmers Market Enterprise is owned and run by the Nsiah family and have over the years been known for their fresh vegetable products throughout the town. The employees of Farmers Market Ent. are mainly family members and are not recruited based on their skills or qualification. Training is mainly on the job and is done by senior family members with more years at the business. The business has been good and could be described as a market leader in the town and they pride themselves in offering superior customer care. Whenever a customer has an issue with their products they are always open to replacing the defective product at no cost to the customer. The defective products are sold off at a discount. Six months ago, a new shopping mall opened in the town offering fresh vegetables and providing stiff competition to the Nsiah family business. Patrons of this mall rarely experience product defects and hence are increasing their patronage of the mall’s products. Mr. Nsiah the head of the business is at his wits end and is struggling to keep the family business afloat due to a decreasing customer base and rising cost of business. Upon your return from the university you join your father, Mr. Nsiah in the family business and have to find innovative ways to compete favorably.
i. Identify two causes leading to the decline of the business?

Which of the following statements is true about financial planning

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process. creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again. using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution. during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu. the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers. the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

T-comm makes a variety of products. it is organized in two divisions, north and south. the managers for each division are paid, in part, based on the financial performance of their divisions. the south division normally sells to outside customers but, on occasion, also sells to the north division. when it does, corporate policy states that the price must be cost plus 20 percent to ensure a "fair" return to the selling division. south received an order from north for 300 units. south's planned output for the year had been 1,200 units before north's order. south's capacity is 1,500 units per year. the costs for producing those 1,200 units follow