URGENT- 40 POINTS
Instructions:
Type the answers to the assignment's questions. Use complete...
Business, 13.08.2021 03:20, kaylynnbryner04
URGENT- 40 POINTS
Instructions:
Type the answers to the assignment's questions. Use complete sentences unless the question says otherwise.
Market research helps to identify solutions to a specific marketing problem. Read through the scenarios below, and identify the problems. Decide what data or information you would need through market research to help develop a solution to the problem. Utilize your knowledge of customer behaviors and tools used in marketing research to propose a solution.
Scenario #1: The Business Club at your school has numerous members, but the weekly meetings are not well attended. Plus, only 25% of the students participate in the planned activities. In 1 to 2 paragraphs, describe the marketing research that would help solve this problem.
Scenario #2: A popular U. S. based luxury spa chain is looking to enter the global marketplace by opening a spa in Germany. They have no previous experience outside the United States. In 1 to 2 paragraphs, describe the marketing research that would help solve this problem.
Scenario #3: An athletic shoe company that specializes in running shoes is developing a new shoe that has cutting edge features that will revolutionize long-distance running. This product has never been sold before, and they would like to launch right before summer. In 1 to 2 paragraphs, describe the marketing research that would help solve this problem.
Answers: 1
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