A. is a failed theory and should not be used by modern public information officers. B. theory is an important component of strategic communications planning process. C. is only useful on television infomercials. D. requires in-depth focus groups to focus the message.

Resources and capabilities, such as interpersonal relations among managers and a firm's culture, that may be costly to imitate because they are beyond the ability of firms to systematically manage and influence are referred to asanswers: socially complex. causally ambiguous. path dependent. the result of unique historical conditions.

Refers to the way we conduct ourselves

At the end of the current year, accounts receivable has a balance of $550,000; allowance for doubtful accounts has a credit balance of $5,500; and sales for the year total $2,500,000. an analysis of receivables estimates uncollectible receivables as $25,000. determine the net realizable value of accounts receivable after adjustment. (hint: determine the amount of the adjusting entry for bad debt expense and the adjusted balance of allowance of doubtful accounts.)