Business, 06.08.2021 18:50, courtney5931

Caleb was new to creating marketing campaign plans. He had finished the communication and budget portion of the plan but had yet to address how to estimate the campaign's impact. He spoke with his marketing director for direction and she let him know there were two basic ways to measure impact. One way was to ask how many people the planned IMC activities would reach and how many people Caleb thought would respond to those activities. Which of the following was the other best way to measure campaign impact the marketing director suggested? a. determine the measurement of impact by how well upper management reacts to the plan
b. ask what types of IMC tools the company will be using and how costly they are to use
c. ask what the goals are for the campaign and determine whether those goals have been met

Answers: 3

Show answers

Other questions on the subject: Business

Business, 21.06.2019 21:20, khalilh1206

Vital industries manufactured 2 comma 200 units of its product huge in the month of april. it incurred a total cost of $ 121 comma 000 during the month. out of this $ 121 comma 000, $ 46 comma 000 comprised of direct materials used in the product and the rest was incurred because of the conversion cost involved in the process. ryan had no opening or closing inventory. what will be the total cost per unit of the product, assuming conversion costs contained $ 10 comma 900 of indirect labor?

Answers: 1

continue

Business, 22.06.2019 11:40, berlyntyler

Select the correct answer brian wants to add a chart to his dtp project. what is the best way he can do this? a draw the chart using the dtp program draw option b create the chart in a spreadsheet then import it c. use the dtp chart wizard to create the chart within the dtp d. create an image of the chart in an image editor then import the image e use html code to create a chart within the dtp program

Answers: 3

continue

Business, 22.06.2019 17:50, Senica

Bandar industries berhad of malaysia manufactures sporting equipment. one of the company’s products, a football helmet for the north american market, requires a special plastic. during the quarter ending june 30, the company manufactured 35,000 helmets, using 22,500 kilograms of plastic. the plastic cost the company $171,000. according to the standard cost card, each helmet should require 0.6 kilograms of plastic, at a cost of $8 per kilogram. 1. what is the standard quantity of kilograms of plastic (sq) that is allowed to make 35,000 helmets? 2. what is the standard materials cost allowed (sq x sp) to make 35,000 helmets? 3. what is the materials spending variance? 4. what is the materials price variance and the materials quantity variance?

Answers: 1

continue

Business, 23.06.2019 10:00, sneakypanther19

If a business is in need of working capital, one option is to use a(n) that will buy the company's account receivables and then handle their collection for a fee.

Answers: 2

continue

Do you know the correct answer?

Caleb was new to creating marketing campaign plans. He had finished the communication and budget por...