Dewmocracy created a campaign where consumers could compete to try the seven new flavors. Potential consumers competed with videos stating why they were the best contestant to be the judge. This is most closely associated with which traditional promotional component? a. sweepstakes
b. sampling bond vith th llowin in ap ind/c
c. contest
d. point of purchase display

Which term refers to the cost that motivates an economic decision

The following information is for alex corp: product x: revenue $12.00 variable cost $4.50 product y: revenue $44.50 variable cost $9.50 total fixed costs $75,000 what is the breakeven point assuming the sales mix consists of two units of product x and one unit of product y?

Robert black, regional manager for ford in texas and oklahoma, faced a dilemma. the ford f-150 pickup truck was the best-selling pickup ever, yet ford's headquarters in detroit had decided to introduce a completely redesigned f-150. how could mr. black sell both trucks at the same time? he still had "old" f-150s in stock. in his advertising, mr. black referred to the new f-150s as follows: "not a better f-150. just the only truck good enough to be the next f-150." this statement represents ford's of the new f-150.