An advertising plan is crucial to an ad campaign because it Multiple Choice is the basis for sales commissions. is required by the accounting department. offers insights into the creative leadership of mass media buyers. will later be used to measure the success or failure of the campaign. stimulates demand for a product category.

Varto company has 9,400 units of its sole product in inventory that it produced last year at a cost of $23 each. this year’s model is superior to last year’s, and the 9,400 units cannot be sold at last year’s regular selling price of $42 each. varto has two alternatives for these items: (1) they can be sold to a wholesaler for $8 each, or (2) they can be reworked at a cost of $251,100 and then sold for $34 each. prepare an analysis to determine whether varto should sell the products as is or rework them and then sell them.