58.8
Step 1: Determine the size of the target market, adjusted for awareness and ACV
Ta...
Business, 03.08.2021 04:10, twiddleturd
58.8
Step 1: Determine the size of the target market, adjusted for awareness and ACV
Target households (MM)
Penetration, % of target households
13%
Target by type (pasta customers, non customers)
0.1
100%
0.1
50%
12%
Awareness of pizza product
Target households, adjusted for awareness
40%
40%
ACV distribution
Target market, adjusted for awareness and ACV
Answers: 1
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