Business, 27.07.2021 20:00, Svetakotok

As the strategic manager of ShRPer Scissors, you are tasked with producing a strategy for introducing a new line of premium scissors. Your competitor produces a line of similar scissors at a cost of $1 and sells them for $12. Because your company has inferior production capabilities, your scissors will cost $3 each to produce. However, your handle is proven to be more comfortable than your competitors’. Assuming you are guaranteed to sell the same number of units as your competitor, which of the following strategies is most likely to achieve a competitive advantage? A. Reduce the quality of materials used in ShRPer scissors to bring unit costs down to $1, then sell the scissors for $12.
B. Continue to produce ShRPer scissors for $3 but set the price at $10.
C. Offer a buy-one-get-one-free sale on ShRPer scissors.
D. ShRPer scissors as a higher-quality alternative and sell them for $15.
E. Heavily market the advantage of your comfortable handle

Answers: 2

Show answers

Other questions on the subject: Business

Business, 21.06.2019 15:20, charityclark3935

Assume a firm's production process requires an average of 80 days to go from raw materials to finished products and another 40 days before the finished goods are sold. if the accounts receivable cycle is 70 days and the accounts payable cycle is 80 days, what would the operating cycle be?

Answers: 1

continue

Business, 22.06.2019 20:30, andrejr0330jr

Exercise 7-7 martinez company reports the following financial information before adjustments. dr. cr. accounts receivable $168,900 allowance for doubtful accounts $3,200 sales revenue (all on credit) 849,300 sales returns and allowances 50,440 prepare the journal entry to record bad debt expense assuming martinez company estimates bad debts at (a) 4% of accounts receivable and (b) 4% of accounts receivable but allowance for doubtful accounts had a $1,550 debit balance. (if no entry is required, select "no entry" for the account titles and enter 0 for the amounts. credit account titles are automatically indented when the amount is entered. do not indent manually.)

Answers: 3

continue

Business, 22.06.2019 22:30, namdh6086

Using the smith's bbq report, the cost of wine for next week will increase by 2% from the current week. if all other cost of sales stays constant, what will be the approximate total cost of sales for next week?

Answers: 2

continue

Business, 23.06.2019 02:00, angiecamachoac1728

True of false: the chancellor of a university has commissioned a team to collect data on students' gpas and the amount of time they spend bar hopping every week (measured in minutes). he wants to know if imposing much tougher regulations on all campus bars to make it more difficult for students to spend time in any campus bar will have a significant impact on general students' gpas. his team should use a t test on the slope of the population regression.

Answers: 1

continue

Do you know the correct answer?

As the strategic manager of ShRPer Scissors, you are tasked with producing a strategy for introducin...