Mussatto Corporation produces snowboards. The following unit cost information is available: direct materials $12, direct labor $8, variable manufacturing overhead $6, fixed manufacturing overhead $14, variable selling and administrative expenses $4, and fixed selling and administrative expenses $12. Using a 30% markup percentage on total unit cost, compute the target selling price. (Round answer to 2 decimal places, e. g. 10.50.)

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.