A business operated at 100% of capacity during its first month, with the following results: Sales (109 units) $490,500 Production costs (136 units): Direct materials $66,157 Direct labor 16,891 Variable factory overhead 29,560 Fixed factory overhead 28,152 140,760 Operating expenses: Variable operating expenses $5,601 Fixed operating expenses 3,325 8,926 The amount of gross profit that would be reported on the absorption costing income statement is

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.