Business letters are a primary channel of communication for delivering messages to recipients outside of an organization. They are powerful tools that can project a positive image of your company, encourage product feedback, and promote future business. When are business letters necessary?
A. Sensitivity is inconsequential.
B. A permanent record is required.
C. Confidentiality is paramount.
D. Intercultural communication is required.
E. Information requires fact checking.
Business letters deliver contracts, explain terms, negotiate agreements, maintain relationships with vendors and customers, and .
Read the following scenario, and answer the following question.
Your company is producing a new ointment for sore muscles. You want to convince a national chain of boxing gyms to use this product.
Why is it important to send a business letter in this situation?
Business letters are best used for spontaneous thinking.
Business letters deliver persuasive, well-considered messages.
Business letters are more likely to be intercepted.
Read the following scenario, and answer the following question.
You work for a commercial builder and are submitting a bid for a new office tower downtown.
Does this situation require an e-mail, a memo, or a business letter?
A. Memo
B. E-mail
C. Business letter