, a key feature of a customer relationship management (CRM) system, has the ability to capture and analyze all customer interactions, generate appropriate responses, and gather data to create and build effective and efficient marketing campaigns.

Contact management

Explanation:

Customer Relationship Management:

This is simply regarded as some known practices, strategies, and technologies used by companies so as to manage, record, and evaluate customer interactions. It is a tool used to increase sales growth by blessings or taking care of relationships within a company's customer base.

Customer life cycle

This simply shows the increasing steps a customer must pass through when considering, purchasing, using, and maintaining loyalty to a product

CRM captures, stores and analyzes customer data in real-time so the organization can improve processes that is of importance to customer satisfaction and thereafter support them. It helps in carrying out business strategy effectively.

By implementing a CRM system in a company successfully, a company can reduce costs and improve customer satisfaction. Focusing on customer's needs can helps with building of brand loyalty and market growth of the business.

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